This article was inspired by a friend of mine who is a baker and owns a bakery store and also has a website but without much traffic or visitors to her site, so on the quest to expand her business entered into deep research where she stumbled upon this particular interesting subject topic called Search Engine Optimization, so let's take a journey with her as we expose her to the rudiments and fundamentals of SEO.

Search Engine Optimization is a method that could improve the quality and quantity of the audience coming to a website or in this case to her website from search engines, it increases brand awareness, attracts local customers, builds creditability and trust, and all these things are possible without having to pay any penny.

To bring or attract people to her website she has to take advantage of the two(2) types of SEO which are On-page and Off-page SEO, she decides to tackle the On-page SEO first, which includes optimization of a website both in terms of content and technical aspects which also deals with HTML source codes, Skimmer, Meta tags backlinko.com/on-page-seo, [Check out this site for more information on meta tags], etc and she uses tools like Google Ads, ahrefs, semrush, etc to identify popular search words associated with her cake preparation recipe which she plans to publish on her blog, after these, she begins to look for the search of terms related to the broader areas of her specialty and other related topics, once she found them, she began to integrate them into her recipe. She started providing introductions to her recipe and with that, she can provide an engaging beginning to the story on her website by including recipes and dishes that reminded her of her childhood, which also helped her to naturally include the search terms which she discovered to her blog, she also included keywords wordstream.com/seo-keyword [Check out this site for more on SEO Keywords] in her actual recipe as well, to increase recognition and access when searched on a search engine, she added videos, pictures timelines, etc which helps increase the credibility and engagement for her content, and subsequently persuading search engines like Google, etc to show her site and contents to more people which increases more traffic on her site.

After there, she moved to the meta content that enables search engines to display her blog appearances on search results, she optimized the meta tag, header tag, Alt tag, and many more. All these completed the on-page aspect of SEO on her website. Then she moved over to off-page which helps to improve page visibility on search engines. Off-page SEO involves doing things outside her site page to help increase search engine linkings. Making optimization side to side which helped improve the sites popularity, relevancy, trustworthiness, and authority, this is possible with the help of reputable websites vouching for her contents with backlinks, social media marketing investopedia.com/terms/s/social-media-marke... [More information on social media marketing], Gust blogging, Influencer marketing sendpulse.ng/support/glossary/influencer-ma.., [Check out this site for more information on influencer marketing], etc to mention but a few. We can reach more people by promoting our content on social media platforms and other platforms, which would help achieve greater traffic to our websites by sending strong social signals to search engines leading to the page being shown as highly relevant for related searchers and audiences. But all these are just a tip of the possibilities locked up in SEO. For intensive knowledge and exposure to SEO visit the site below searchengineland.com/guide/what-is-seo.

With these, we have covered the basic concepts of SEO and the basic possibilities it can open up for both a business owner and a marketer.